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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries - Paperback

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Brand : Penguin UK
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About the book the lean startup: how constant innovation creates radically successful businesses is a book that tells you how to work on your ideas as an entrepreneur through moments of distress and uncertainty. The approach to starting a company has changed radically over the years and this book tells you how to use this change to our advantage. The book talks about how a 'startup' is an organization dedicated to creating something new under conditions of extreme uncertainty. Everyone, whether a common man or a high-earning career man, has one thing in common and that is to clear the path of uncertainty and reach the goal of having a sustainable, successful and steady company. The book focuses on the foster companies that are both capital efficient and make use of human creativity more often. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics and learn what customers really want. Thereby, it enables a company to shift directions with agility, altering plans inch by inch, minute by minute. The lean startup: how constant innovation creates radically successful businesses is a good guide on how to start your own business in the most efficient and effective way. The book was published in 2001 and is available in paperback. Key features teaches entrepreneurs, in companies of all sizes, a way to test their vision continuously and to adapt and adjust according to circumstances. It was ranked second on the new york best seller list in 2011. Cnbc stated that it was a must read for entrepreneurs.

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